Google Friend Connect is about making it easy to add basic social features to a site with the help of Google Gadgets and OpenSocial apps. Login is possible via a Google account, Yahoo, AIM or OpenID.

On a Facebook Connect enabled site, users can login via their Facebook account, connect with friends on the site, invite friends and publish status updates back to Facebook.

MySpaceID offers similar services as Facebook, but builds on the open standards OpenID, OAuth and OpenSocial. They have also partnered with Friend Connect, to make it easy to add OpenSocial apps to a site.

Of the three, Google and MySpace are considered more open and friendly, as they support OpenID for example, whereas Facebook is considered proprietary and evil. Sadly enough the evil side is destined to win this war, due to its exceptional growth rate and simplicity for users. Hopefully there's still a hope for OpenID and that the good guys will win in the end.

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• A couple of weeks ago Microsoft announced Azure, which is their offering in the hot cloud computing business. It's not easy to grasp what it implies, but it is a platform "in the cloud", on top of which there runs services including Live, .NET and SQL services. For now at least, you're dependent on Microsoft's development tool Visual Studio to develop for Azure. Microsoft's new offering does not depart from the usual confusion surrounding all their web-based products. Also I think that it implies some serious lock-in effects. So unless you have already invested heavily in Microsoft technologies, you are better off staying out.
  Ted Dziuba gives an alternative view of Azure, with some interesting points. Though he thinks it is a bit confusing compared to the offerings by Amazon and Google, he still thinks Microsoft could be a winner:     

  Fortunately for Microsoft, decision makers don't choose a hosted application platform based on specifications. They choose based on the number of stock photos of clouds and the amount of sans-serif blue typeface you have on your webpage. In that regard, Redmond is the clear winner. [...]
  This is all within one standard deviation of the average amount of fail in any given Microsoft product. In fact, I think it stands a better chance than Google's or Amazon's offering.

  Tags: cloud computing, Microsoft

• Microsoft's coming operating system Windows 7, might contain something called MinWin, reports Mary-Jo Foley, referring to a webcast featuring Mark Russinovich. MinWin lies at the core of the Windows OS, containing basic services and is a self-contained executable unit, independent of any outside services. Mary-Jo seems uncertain about whether MinWin will actually ship as a part of Windows 7, or if it's just a development project aimed at future Windows version like Windows 8 or even Midori. Possibly it's part of the much awaited from the ground up rewrite of the Windows code base?
  Tags: MinWin, Windows 7
• In another move to increase its customer base, Microsoft has launched BizSpark, a partner program for startups who for free (almost) get access to Microsoft's development tools via a MSDN Premium subscription, web hosting rights and access to the Azure services platform, for a three-year period. The major catch perhaps is that to join you have to connect with a Network partner, which are venture firms and other businesses and organizations focusing on services for startups and entrepreneurs. This can be a trouble if you want to stay independent. Another catch of course is that if you're still in business after three years, you have to start paying the bills from Microsoft.
  Tags: entrepreneurial, Microsoft
• Last week I wrote that Google now is an OpenID Identity Provider (IdP). Some folks argued that Google somehow had violated the specification and "forked" OpenID, something that is now denied in a post by DeWitt Clinton. A point of criticism stems from the fact that Google has used a new feature of the OpenID 2.0 specification known as Directed Identity, which is exemplified by Clinton as follows: 
  

  Directed Identity allows users to enter a generic domain name (e.g.., “example.com”), rather than a fully qualified identity (e.g., “example.com/users/bob”), so that they can use their identity provider to make an informed decision about how much personal information to expose to the RP [Relying Party]"

  Some commenter to Clinton's post argued that OpenID had forked itself by including such possibilities in version 2.0 of the specification. There is also an ongoing debate about whether it is a good idea to allow for email addresses as OpenID identifiers.
  Tags: OpenID

• OStatic writes that the open source Ogg Theora video codec now has reached version 1.0 status. The Xiph.Org Foundation stands behind the open source effort, which includes the Vorbis audio codec, the Theora video codec, and the Ogg multimedia container format, which encapsulates the codecs. Ogg Theora is a good candidate for the HTML 5 video element, though no codec is officially sanctioned by W3C.
  Tags: HTML5
• Lidija Davis writes about Small Basic, a new flavour of the original BASIC programming language from Microsoft, built on top of the .NET platform. The development environment is purely text based, in contrast to the visual environments provided by the alternatives Scratch and Alice. A commenter to Lidija's post also mentions the commercial alternative Phrogram, which I haven't checked out further.
  The help texts and introductions to Small Basic are written in a quite advanced language, hardly comprehensible to smaller kids. You probably should be at least around 12 years old and a bit nerdy inclined to enjoy Small Basic. I think Scratch, which I first wrote about in May, is better suited for smaller kids, 8 and up, whereas Alice seems to be aimed chiefly at college kids.
  Tags: kids, programming

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• Google announced last week that they will become an OpenID 2.0 compliant identity provider, letting other sites authenticate their users by a Google account. In a later post Google hinted that they are committed to working on becoming a relying party, thus allowing sign-in to Google using other OpenID providers. Possibly these moves by Google can help fight other proprietary authentication systems like Facebook Connect.
  Tags: authentication, OpenID
• Google Alerts, a useful service for brand tracking among other things, can now be delivered by RSS feeds. Though there is still the limitation that only the top 20 results of a Web search is tracked (and the top 10 results for news and blog search).
  Tags: feeds
• Platforms are everywhere, but those without a monetization model, like the Facebook platform, are doomed, argues Alex Iskold: 
  

  The platforms of the future need to think about not just short-term marketing and buzz, but long-term sustainability and monetization. [...]
  Having been burnt by Facebook, small and large companies alike will now think twice before investing in a presence on platforms.

  On the other hand, who really needs platform vendor lock-in when the Web is the ultimate open platform?
  Tags: platforms

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• The next version of Windows will be called simply Windows 7, Microsoft's Mike Nash explains how they came up with that particular number. Interestingly, Windows XP isn't counted as a major release, just a 5.1 release, with Windows 2000 being 5.0. Windows Vista is 6.0, and Windows 7 is actually version 6.1!
  Tags: Windows 7
• Kongregate, the online Flash games site, where the boys are, according to Rafe Needleman, has put up a tutorial series aimed at beginning Flash game developers. The tutorials show how to build a basic space shooting game using Adobe Flash CS3 and ActionScript 2.0, and there is an accompanying developer competition.
  Tags: Flash, online games
• Experienced, but mainstream, Yahoo users don't get OpenID, shows a usability study released by Yahoo Developer Network. If you own a domain you can run your own OpenId server using phpMyID, as I do on the emented.com domain.
  Tags: OpenID
• If you want to use IIS on a Windows server, instead of Apache, to run popular open source PHP applications like Drupal, phpBB, and Wordpress, you're in luck, as Microsoft just has released a Web Platform Installer tool, which simplifies the deployment process to almost a click of a button.
  Tags: PHP, Windows
• Opera released some Web statistics obtained by their "Metadata Analysis and Mining Application", MAMA: 
  

  MAMA is a structural Web-page search engine—it trawls Web pages and returns results detailing page structures, including what HTML, CSS, and script is used on it, as well as whether the HTML validates.

  It's a vast resource for Web nerds, with results ranging from the least and most popular HTML elements to Flash and AJAX usage per country. Some key findings: Apache is used by 68% of web servers, IIS by 26%. The ratio of HTML to XHTML usage is about 2 to 1. The "table" element is more popular than "div", 8th vs. 14th place, respectively. 33% of web pages use Flash. Only 4% of URLs pass the W3C markup validation test. When testing my site, 38 errors were reported, so nobody is perfect. I guess Wordpress is to blame for a lot of those errors.
  Tags: statistics, web standards

• Yahoo continues the roll-out of their Open Strategy, dubbed Y!OS. The latest release is a new universal profile page.
  Tags: Yahoo
• Ars reports on benchmarking results for the new Flash 10 player compared to Flash 9. On Mac and Linux platforms there are substantial performance improvements up to a factor of 4. The Flash performance on those platforms are still far behind the performance on Windows though. Sporting the same hardware, Flash 10 on Vista outperformed Flash on Mac by a factor of nearly two.
  Tags: Flash
• Nonconformist blogger Ted Dziuba has relaunched his rebellious Web 2.0 blog Uncov, after recently leaving his startup Pressflip. It's mostly fun reading, as he tries to be a thorn in the side of the Web 2.0 aristocracy. Additionally, the accompanying pics of Fail and other misfortunes makes it a worthwhile read. On a somewhat related note, Christopher Beam writes here about the popularity of the word Fail.
  Tags: blogs

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