<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>impl.emented&#187; marketing</title>
	<atom:link href="http://impl.emented.com/tag/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://impl.emented.com</link>
	<description>— tracking the Web</description>
	<lastBuildDate>Fri, 02 Apr 2010 09:12:57 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.1</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Fun with Phun and Scratch [Best of May &#039;08 #2]</title>
		<link>http://impl.emented.com/2008/05/13/fun-with-phun-and-scratch/</link>
		<comments>http://impl.emented.com/2008/05/13/fun-with-phun-and-scratch/#comments</comments>
		<pubDate>Tue, 13 May 2008 10:02:44 +0000</pubDate>
		<dc:creator>Jonas Bolinder</dc:creator>
				<category><![CDATA[Highlights]]></category>
		<category><![CDATA[entrepreneurial]]></category>
		<category><![CDATA[FriendFeed]]></category>
		<category><![CDATA[kids' stuff]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[translations]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[visual programming]]></category>
		<category><![CDATA[web analytics]]></category>

		<guid isPermaLink="false">http://impl.emented.com/?p=31</guid>
		<description><![CDATA[FriendFeed as an RSS tool, visual programming with Phun and Scratch, sales tips, Google Translate, Piwik web analytics and a decentralized Twitter.]]></description>
			<content:encoded><![CDATA[<p>Visual programming tools for kids, and a few more topics caught my eye this week (May 5-11 2008):</p>
<ul>
<li>Steve Rubel thinks that FriendFeed is more valuable as an <a href="http://www.micropersuasion.com/2008/05/friendfeeds-bus.html">RSS and search tool</a> than a social activity aggregator, and highlights the importance of FriendFeed's imaginary friend feature.<br />
<span class="tags">Tags: <a rel="tag" href="http://impl.emented.com/tag/friendfeed/">FriendFeed</a></span></li>
<li>Continuing the theme on visual programming tools, which in last week's highlights featured <a href="http://www.popfly.com/">Popfly Game Creator</a>, here's two more great free tools for learning kids (of all ages) about programming and physics: The 2D visual <a href="http://lifehacker.com/389190/phun-teaches-physics-lessons-the-best-way-possible">physics simulator Phun</a> (see video below), written by Swedish MSc student <a href="http://phun.cs.umu.se/wiki/emilk">Emil Ernerfeldt</a>. The <a href="http://radar.oreilly.com/archives/2008/05/teaching-kids-programming.html">visual programming tool Scratch</a>, aimed at kids 8 and up, with an impressive range of language constructs like loops and conditional statements, as well as simple event and message handling! Even though the possibilities seems relatively advanced, I've got the impression that Scratch is more accessible and rewarding to younger kids than Popfly Game Creator.<br />
<object class="video" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="wmode" value="transparent" /><param name="src" value="http://www.youtube.com/v/0H5g9VS0ENM" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://www.youtube.com/v/0H5g9VS0ENM" wmode="transparent"></embed></object><br />
<span class="tags">Tags: <a rel="tag" href="http://impl.emented.com/tag/visual-programming/">visual programming</a>, <a rel="tag" href="http://impl.emented.com/tag/kids-stuff/">kids' stuff</a></span></li>
<li>Bernard Lunn comes with some <a href="http://www.readwriteweb.com/archives/11_biz_dev_10_tips.php">old-school sales tips</a>, including "Close on every call", "Expect mutual effort", "Selling happens face-to-face" and "Ask for the order"<br />
<span class="tags">Tags: <a rel="tag" href="http://impl.emented.com/tag/entrepreneurial/">entrepreneurial</a>, <a rel="tag" href="http://impl.emented.com/tag/marketing/">marketing</a></span></li>
<li>Google Translate now <a href="http://googlesystem.blogspot.com/2008/05/google-translate-becomes-best-online.html">supports 23 languages</a> including Swedish, which according to Google Translate translates into "Google Translate stöder nu 23 språk inklusive svenska" in Swedish, which is pretty accurate.<br />
<span class="tags">Tags: <a rel="tag" href="http://impl.emented.com/tag/translations/">translations</a></span></li>
<li><a href="http://piwik.org/">Piwik</a>, an open source web analytics software based on PHP and MySQL, an <a href="http://www.readwriteweb.com/archives/piwik_google_analytics_alternative.php">alternative to Google Analytics</a>.<br />
<span class="tags">Tags: <a rel="tag" href="http://impl.emented.com/tag/web-analytics/">web analytics</a></span></li>
<li>There have been discussions on creating an open <a href="http://www.scripting.com/stories/2008/05/05/boostrappingADecentralized.html">decentralized Twitter</a>, mainly led by Dave Winer. The idea is motivated by the importance some people attribute to the service, and that a single company should not own it. Some even <a href="http://blog.broadbandmechanics.com/2008/05/decentralized-twitters-time-has-come">suggest</a> creating a Twitter equivalent of the <a href="http://en.wikipedia.org/wiki/Domain_name_system">Domain Name System</a> (DNS).<br />
<span class="tags">Tags: <a rel="tag" href="http://impl.emented.com/tag/twitter/">Twitter</a></span></li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://impl.emented.com/2008/05/13/fun-with-phun-and-scratch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Time to Throw Web 3.0 in the Deadpool?</title>
		<link>http://impl.emented.com/2008/04/25/time-to-throw-web-30-in-the-deadpool/</link>
		<comments>http://impl.emented.com/2008/04/25/time-to-throw-web-30-in-the-deadpool/#comments</comments>
		<pubDate>Fri, 25 Apr 2008 12:28:46 +0000</pubDate>
		<dc:creator>Jonas Bolinder</dc:creator>
				<category><![CDATA[Web 3.0]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://impl.emented.com/?p=24</guid>
		<description><![CDATA[Josh Catone over at ReadWriteWeb once again writes about Web 2.0, Web 3.0 and the versioning of the Web, and argues that it really doesn't matter, it's "just the web." He also checked up on what Tim O'Reilly has said previously about Web 2.0 and Web 3.0, and found that O'Reilly's current Web 2.0 definition [...]]]></description>
			<content:encoded><![CDATA[<p>Josh Catone over at ReadWriteWeb once again writes about <a href="http://www.readwriteweb.com/archives/there_is_no_web_30_there_is_no_web_20.php">Web 2.0, Web 3.0 and the versioning of the Web</a>, and argues that it really doesn't matter, it's "just the web." He also checked up on what Tim O'Reilly has said previously about Web 2.0 and Web 3.0, and found that O'Reilly's current Web 2.0 definition now incorporates his previous as well as other's Web 3.0 definitions! In other words, as Josh writes:</p>
<blockquote><p>But in reality, I think O'Reilly is saying that the versioning doesn't really matter -- the web is the web.</p></blockquote>
<p>Josh is also kind enough to link to my post about <a href="http://impl.emented.com/2008/04/20/web-30-the-semantic-implicit-mobile-or-distributed-web/">Web 3.0 definitions in the past</a>. Here's my comment to Josh's article:</p>
<blockquote><p>I agree there's just the Web. Problem is, if you just say the Web, ordinary people, who might have heard of Web 2.0 as the next big thing, might think you are behind the curve. Similarly, if you say Web 3.0, people might think you are ahead. So, from a marketing point of view the versioning of the Web is probably here to stay, until we come up with a better name.</p>
<p>What was good about the expression Web 3.0, especially last year, was that it was fairly new and caused a lot of controversy as soon as it was mentioned. Today I feel that there is a "Web 3.0 fatigue" in the same way that we have a Facebook fatigue (I hope that I am wrong here <img src='http://impl.emented.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />  )</p>
<p>Maybe it is time to throw Web 3.0 in the Deadpool, and come up with some new controversial expression that annoys enough of people, so we get some great discussions. Robert Scoble once <a href="http://scobleizer.com/2006/11/12/web-2007-is-here-or-somethin/">suggested Web 2007</a>, which obviously is inadequate today, but perhaps a code name instead of a number, like Web Zebra or something. Probably this is too confusing, so we'll be better off just sticking to Web 3.0.</p></blockquote>
]]></content:encoded>
			<wfw:commentRss>http://impl.emented.com/2008/04/25/time-to-throw-web-30-in-the-deadpool/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AlphaTwitter, Twitpitch, Twhirl, TwitLinks and ReadBurner [Best of April &#039;08 #3]</title>
		<link>http://impl.emented.com/2008/04/22/alphatwitter-twitpitch-twhirl-twitlinks-and-readburner/</link>
		<comments>http://impl.emented.com/2008/04/22/alphatwitter-twitpitch-twhirl-twitlinks-and-readburner/#comments</comments>
		<pubDate>Tue, 22 Apr 2008 12:42:39 +0000</pubDate>
		<dc:creator>Jonas Bolinder</dc:creator>
				<category><![CDATA[Highlights]]></category>
		<category><![CDATA[aggregation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mobile Web]]></category>
		<category><![CDATA[RSS]]></category>
		<category><![CDATA[social news]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 3.0]]></category>

		<guid isPermaLink="false">http://impl.emented.com/?p=22</guid>
		<description><![CDATA[Pitching RWW, Twitpitch, Web 3.0 is about reducing noise, Twhirl, ReadBurner, TwitLinks, AlphaTwitter, Mobile Web is dead, 6 social news sites.]]></description>
			<content:encoded><![CDATA[<p>This week was much about news aggregators and Twitter (April 14-20 2008):</p>
<ul>
<li><a class="list-title" href="http://www.readwriteweb.com/archives/pitching_rww.php">Five Wrong Ways to Pitch RWW and One Great Way</a> – <em>Marshall Kirkpatrick</em><br />
Pitching RWW through RSS feeds is the preferred way.<br />
<span class="tags">Tags: <a rel="tag" href="http://impl.emented.com/tag/marketing/">marketing</a>, <a rel="tag" href="http://impl.emented.com/tag/rss/">RSS</a></span></li>
<li><a class="list-title" href="http://www.readwriteweb.com/archives/twitpitch_the_elevator_pitch_hits_twitter.php">Twitpitch: The Elevator Pitch Hits Twitter</a> – <em>Sarah Perez</em><br />
Describe your product in 140 characters or less using Twitter with the hashtag <a href="http://www.hashtags.org/tag/twitpitch">#twitpitch</a>.<br />
<span class="tags">Tags: <a rel="tag" href="http://impl.emented.com/tag/marketing/">marketing</a>, <a rel="tag" href="http://impl.emented.com/tag/twitter/">Twitter</a></span></li>
<li><a class="list-title" href="http://www.techcrunch.com/2008/04/17/web-30-will-be-about-reducing-the-noise%e2%80%94and-twhirl-isnt-helping/">Web 3.0 Will Be About Reducing the Noise—And Twhirl Isn’t Helping</a> – <em>Erick Schonfeld</em><br />
"Web 3.0 will be about reducing the noise," and leverage the information atoms of the <a href="http://impl.emented.com/2008/04/20/web-30-the-semantic-implicit-mobile-or-distributed-web/">Distributed Web</a>. <a href="http://www.twhirl.org/">Twhirl</a> - a desktop Twitter client, and <a href="http://www.alertthingy.com/">Alert Thingy</a> - a desktop FriendFeed client don't help.<br />
<span class="tags">Tags: <a rel="tag" href="http://impl.emented.com/tag/twitter/">Twitter</a>, <a rel="tag" href="http://impl.emented.com/tag/web-30/">Web 3.0</a></span></li>
<li><a class="list-title" href="http://www.readwriteweb.com/archives/readburner_relaunches.php">ReadBurner Relaunches</a> – <em>Sarah Perez</em><br />
<a href="http://www.readburner.com">ReadBurner</a> – An aggregator for Google Reader shared items.<br />
<span class="tags">Tags: <a rel="tag" href="http://impl.emented.com/tag/aggregation/">aggregation</a></span></li>
<li><a class="list-title" href="http://www.techcrunch.com/2008/04/14/yeah-twitlinks-isnt-useful/">TwitLinks: Not Useful, Not A TechMeme Killer</a> – <em>Michael Arrington</em><br />
<a href="http://twitlinks.com/">TwitLinks</a> – "A list of links provided by top Twitter users". <a href="http://www.alphatwitter.com/">AlphaTwitter</a> might be more useful, ranks links shared on Twitter.<br />
<span class="tags">Tags: <a rel="tag" href="http://impl.emented.com/tag/aggregation/">aggregation</a>, <a rel="tag" href="http://impl.emented.com/tag/twitter/">Twitter</a></span></li>
<li><a class="list-title" href="http://www.readwriteweb.com/archives/is_the_mobile_web_dead.php">Is the Mobile Web Dead? Some Mobile Entrepreneurs Say Yes</a> – <em>Marshall Kirkpatrick</em><br />
At least the pre-iPhone Mobile Web, geared towards small screens and with no JavaScript.<br />
<span class="tags">Tags: <a rel="tag" href="http://impl.emented.com/tag/mobile-web/">Mobile Web</a></span></li>
<li><a class="list-title" href="http://www.readwriteweb.com/archives/6_web_apps_slow_news_day.php">6 Web Apps To Get You Through A Slow News Day</a> – <em>Corvida</em><br />
"Six social media sites to help you find more great content." StumbleUpon, Twitter, FriendFeed, LinkRiver, Techsted, Diigo, Delicious (7!).<br />
<span class="tags">Tags: <a rel="tag" href="http://impl.emented.com/tag/social-news/">social news</a></span></li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://impl.emented.com/2008/04/22/alphatwitter-twitpitch-twhirl-twitlinks-and-readburner/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
