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	<title>impl.emented&#187; Google</title>
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	<link>http://impl.emented.com</link>
	<description>— tracking the Web</description>
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		<title>Native Client Brings Native x86 Speed to the Browser</title>
		<link>http://impl.emented.com/2009/01/19/native-client-brings-native-x86-speed-to-the-browser/</link>
		<comments>http://impl.emented.com/2009/01/19/native-client-brings-native-x86-speed-to-the-browser/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 10:18:23 +0000</pubDate>
		<dc:creator>Jonas Bolinder</dc:creator>
				<category><![CDATA[Chrome]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Native Client]]></category>

		<guid isPermaLink="false">http://impl.emented.com/?p=63</guid>
		<description><![CDATA[Google's Native Client project aims to bring native x86 speed to the browser.]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" style="float:right" src="http://impl.emented.com/wp-content/images/0901/NativeClientMandelbrot.png" alt="Native Client" width="185" height="139" />Continuing my recap of noteworthy stuff from late last year. In December&nbsp;it was revealed&nbsp;that Google is working on a project dubbed <a href="http://code.google.com/p/nativeclient/">Native Client</a>, which aims to bring native x86 execution speed to web apps in a secure way. It is an exciting project, "<a href="http://weblog.infoworld.com/fatalexception/archives/2008/12/native_client_g.html">so crazy that it just might work</a>", wrote Neil McAllister.</p>
<p>How is this different from Microsoft's ActiveX technology? Security wise, ActiveX relies on trust, i.e. it's up to the user to give the ActiveX control permission to run. Native Client on the other hand relies on automated sandboxing and code analysis to make sure that the application is safe to run. Native Client also takes a more open approach, by open sourcing the technology.&nbsp;Native Client&nbsp;is portable across the x86 architecture, which includes Windows, Linux and Mac machines, but it potentially leaves important mobile platforms in the cold.</p>
<p>Initially, the main target for the project is resource intensive applications, like physical simulations and visualizations. The image above depicts the Mandelbrot set, as generated by a port of the fractal viewer application <a href="http://en.wikipedia.org/wiki/XaoS">XaoS</a> to Native Client. The 3D game Quake has also been successfully ported to Native Client. Generally it has proven easy to port existing C/C++ applications to run in the trusted environment, which is really promising.</p>
<p>If the <a href="http://impl.emented.com/2008/09/02/chrome-googles-first-steps-towards-an-operating-system/">launch of the Chrome browser</a> was Google's first step towards making the OS desktop obsolete, Native client is yet another step in that direction. Soon we might be able to do all computer tasks, even resource intensive ones, inside the browser window.</p>
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		<title>Google&#039;s SearchWiki - a &quot;PR nightmare&quot; [Best of November &#039;08 #2-3]</title>
		<link>http://impl.emented.com/2008/11/24/googles-searchwiki-a-pr-nightmare/</link>
		<comments>http://impl.emented.com/2008/11/24/googles-searchwiki-a-pr-nightmare/#comments</comments>
		<pubDate>Mon, 24 Nov 2008 21:25:38 +0000</pubDate>
		<dc:creator>Jonas Bolinder</dc:creator>
				<category><![CDATA[Highlights]]></category>
		<category><![CDATA[browser extensions]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Programming]]></category>
		<category><![CDATA[social applications]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[virtual worlds]]></category>

		<guid isPermaLink="false">http://impl.emented.com/?p=59</guid>
		<description><![CDATA[Google's SearchWiki - a "PR nightmare". The end of tangible media. Lively passes away. Adobe Alchemy compiles C/C++ code to Flash. Yahoo BrowserPlus launches. Social apps SocialToo and Tarpipe.]]></description>
			<content:encoded><![CDATA[<p>A few tidbits from mid November blogging (Nov 10-23 2008):</p>
<ul>
<li> PR-guru <a href="http://www.micropersuasion.com/2008/11/google-you-open.html">Steve Rubel outcries over Google's new experimental search service SearchWiki</a>, which allows people to comment, vote and reorder search results, provided they are logged in with their Google account. The reordering should only be privately visible, but voting and comments are public to others. Rubel calls this a "PR nightmare", as there is no community moderation of the comments like in Wikipedia for example, and he continues:<br />
<blockquote><p>of course people are going to run amok on the world's biggest online stage! That's like turning a kid with a massive sweet tooth loose in a giant candy store. It's going to be a haven for spam.</p></blockquote>
<p><span class="tags">Tags: <a rel="tag" href="http://impl.emented.com/tag/google/">Google</a>, <a rel="tag" href="http://impl.emented.com/tag/pr/">PR</a></span></li>
<li> <img class="alignright" style="float:right" src="http://impl.emented.com/wp-content/images/0811/media.gif" alt="Tangible media" width="125" height="178" />In another piece a couple of weeks ago Steve Rubel <a href="http://www.micropersuasion.com/2008/11/the-coming-end.html">foresaw the end of tangible media by 2014</a>, by tangible meaning all physical media like newspapers, magazines, books, DVDs, boxed software and video games. Like Rubel, I'm already almost free of tangible media, keeping only a subscription to Dr Dobb's Journal, which I'll probably quit next year. I'm also buying a handful of books each year, but once there's a Kindle-like device available in this country, at a reasonable price, I'll probably go completely digital.<br />
<span class="tags">Tags: <a rel="tag" href="http://impl.emented.com/tag/media/">media</a>, <a rel="tag" href="http://impl.emented.com/tag/trends/">trends</a></span></li>
<li> Google's virtual world experiment <a href="http://impl.emented.com/2008/07/14/from-yahoo-search-boss-to-rocking-fractals/">Lively, which I wrote about at launch in July</a>, will be discontinued at the end of the year. Apparently, the experiment never took off, though Google states that the reason is to <a href="http://googleblog.blogspot.com/2008/11/lively-no-more.html">focus more on their core search, ads and apps business</a>.<br />
<span class="tags">Tags: <a rel="tag" href="http://impl.emented.com/tag/virtual-worlds/">virtual worlds</a></span></li>
<li> Adobe labs has announced <a href="http://labs.adobe.com/technologies/alchemy/">Alchemy</a>, a research project that aims to bring the wealth of existing C and C++ code to Flash. The C/C++ code is compiled to ActionScript 3.0 bytecode that runs on Flash Player 10 or AIR 1.5. Alchemy is ideally suited for computation-intensive tasks and can be considerably faster than ActionScript 3.0, though still 2-10 times slower than native C/C++ code.<br />
<span class="tags">Tags: <a rel="tag" href="http://impl.emented.com/tag/flash/">Flash</a>, <a rel="tag" href="http://impl.emented.com/tag/programming/">programming</a></span></li>
<li> Josh Catone writes that <a href="http://www.sitepoint.com/blogs/2008/11/19/yahoo-launches-browserplus-plans-to-open-source-it/">Yahoo has officially launched their browser extension BrowserPlus</a>, which back in July was suggested as part of a <a href="http://impl.emented.com/2008/08/04/the-return-of-web-30-cloud-computing-browser-extensions-or-the-distributed-web/">Web 3.0 trend</a>. BrowserPlus offers web developers a number of services, such as drag-and-drop, file browsing, image processing and persistent storage, just to name a few.<br />
<span class="tags">Tags: <a rel="tag" href="http://impl.emented.com/tag/browser-extensions/">browser extensions</a></span></li>
<li> A final note on two social media apps: <a href="http://www.socialtoo.com/">SocialToo</a>, a service that allows you to automatically follow and unfollow people on Twitter, now has a <a href="http://www.louisgray.com/live/2008/11/socialtoo-launches-socialsurveys-for.html">polling feature</a>.<br />
<a href="http://tarpipe.com/">Tarpipe</a> lets you automate your social media publishing via a Yahoo Pipes-like user interface. Tarpipe supports a <a href="http://www.readwriteweb.com/archives/tarpipe_social_media_workflow.php">number of social services</a>, comes with an API, and supports OpenID, OAuth and Microformats, writes ReadWriteWeb.<br />
<span class="tags">Tags: <a rel="tag" href="http://impl.emented.com/tag/social-applications/">social applications</a></span></li>
</ul>
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		<title>Google is for Geeks - Microsoft for Nerds [Best of June &#039;08 #4]</title>
		<link>http://impl.emented.com/2008/07/01/google-is-for-geeks-microsoft-for-nerds-best-of-june-08-4/</link>
		<comments>http://impl.emented.com/2008/07/01/google-is-for-geeks-microsoft-for-nerds-best-of-june-08-4/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 13:32:32 +0000</pubDate>
		<dc:creator>Jonas Bolinder</dc:creator>
				<category><![CDATA[Highlights]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[domains]]></category>
		<category><![CDATA[FriendFeed]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[news filtering]]></category>
		<category><![CDATA[teens]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[Windows 7]]></category>

		<guid isPermaLink="false">http://impl.emented.com/?p=39</guid>
		<description><![CDATA[Google vs. Microsoft. Windows is not getting leaner. The Long Tail challenged. AVG 8.0 troubles webmasters. NoiseRiver FriendFeed filtering. Top-level domains set free. Twitter dead. Teens in Tech.]]></description>
			<content:encoded><![CDATA[<p>This week started slowly, but turned out really interesting (June 23-30 2008):</p>
<ul>
<li><a href="http://1-800-magic.blogspot.com/2008/06/back-to-microsoft.html">Working at Google vs. Microsoft</a>:<br />
<blockquote><p>I left [Google] because Microsoft turned out to be the right place for me. [...] I like engineering, but I love the business aspects no less.<br />
[...] the culture at Google values 'coolness' tremendously, and the quality of service not as much.</p></blockquote>
<p>In other words, <a href="http://impl.emented.com/2008/05/26/nerds-make-money-geeks-are-cool/">Google is for geeks and Microsoft for nerds</a>.<br />
<span class="tags">Tags: <a rel="tag" href="http://impl.emented.com/tag/google/">Google</a>, <a rel="tag" href="http://impl.emented.com/tag/microsoft/">Microsoft</a></span></li>
<li>The next version of Windows, code name "Windows 7", seems to <a href="http://www.nytimes.com/2008/06/29/technology/29digi.html">build on the same core architecture</a> as Windows Vista, which is a problem according to Randall Stross of the NY Times, since: "[Windows] has become an obese monolith built on an ancient frame. Adding features, plugging security holes, fixing bugs, fixing the fixes that never worked properly, all while maintaining compatibility with older software and hardware".<br />
<span class="tags">Tags: <a rel="tag" href="http://impl.emented.com/tag/windows-7/">Windows 7</a></span></li>
<li>A recent study challenges the <a href="http://en.wikipedia.org/wiki/The_Long_Tail">Long Tail</a> theory and suggests that <a href="http://news.cnet.com/8301-13505_3-9978874-16.html">the real money is in the head</a>, writes Matt Asay. The study may have <a href="http://www.longtail.com/the_long_tail/2008/06/excellent-hbr-p.html">some flaws</a> though.<br />
<span class="tags">Tags: <a rel="tag" href="http://impl.emented.com/tag/business/">business</a></span></li>
<li>More news on the <a href="http://impl.emented.com/2008/06/16/avg-80-link-scanning-threatens-web-analytics/">problems webmasters are facing</a> with the antivirus software AVG 8.0. The pre-scanning of the links from a web search, that the software does, is now <a href="http://www.theregister.co.uk/2008/06/26/avg_disguises_fake_traffic_as_ie6/">even more difficult to distinguish from a real user</a>, writes the Register. I'm still using AVG 7, and it seems to continue to update its database, despite the updating was supposed to end June 25th. The annoying upgrade messages have also stopped.<br />
<span class="tags">Tags: <a rel="tag" href="http://impl.emented.com/tag/web-analytics/">web analytics</a></span></li>
<li><a href="http://www.noiseriver.com/">NoiseRiver</a>, a <a href="http://www.louisgray.com/live/2008/06/new-noiseriver-app-adds-interest.html">FriendFeed filtering service</a> reviewed by Louis Gray.<br />
<span class="tags">Tags: <a rel="tag" href="http://impl.emented.com/tag/news-filtering/">news filtering</a>, <a rel="tag" href="http://impl.emented.com/tag/friendfeed/">FriendFeed</a></span></li>
<li><a href="http://news.bbc.co.uk/1/hi/technology/7475986.stm">Top-level domains are finally set free</a>, and will soon (in 2009) be available for registration by anyone that can present a business plan, writes the BBC. However, the cost will be high, probably around $100.000.<br />
<span class="tags">Tags: <a rel="tag" href="http://impl.emented.com/tag/domains/">domains</a></span></li>
<li><a href="http://www.scripting.com/stories/2008/06/28/stateOfTheTwitterJune2008.html">Twitter died June 27th</a>, according to Dave Winer: "So the conversation moves to FriendFeed. True, I am ignoring the flow I have on Twitter. Easy come easy go. The flow there is pointless."<br />
<span class="tags">Tags: <a rel="tag" href="http://impl.emented.com/tag/twitter/">Twitter</a></span></li>
<li>This week's bonus video, a <a href="http://gigaom.com/2008/06/27/meet-tech-teentrepreneur-daniel-brusilovsky/">perfect elevator pitch</a> delivered by 15-year-old Daniel Brusilovsky for his startup <a href="http://teensintech.com/">Teens in Tech</a>.<br />
<object class="video" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="255" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="id" value="showplayer" /><param name="quality" value="best" /><param name="src" value="http://blip.tv/scripts/flash/showplayer.swf?enablejs=true&amp;feedurl=http%3A%2F%2Fnewteevee%2Eblip%2Etv%2Frss&amp;file=http%3A%2F%2Fblip%2Etv%2Frss%2Fflash%2F1036361%3Freferrer%3Dblip%2Etv%26source%3D1&amp;showplayerpath=http%3A%2F%2Fblip%2Etv%2Fscripts%2Fflash%2Fshowplayer%2Eswf" /><embed id="showplayer" type="application/x-shockwave-flash" width="400" height="255" src="http://blip.tv/scripts/flash/showplayer.swf?enablejs=true&amp;feedurl=http%3A%2F%2Fnewteevee%2Eblip%2Etv%2Frss&amp;file=http%3A%2F%2Fblip%2Etv%2Frss%2Fflash%2F1036361%3Freferrer%3Dblip%2Etv%26source%3D1&amp;showplayerpath=http%3A%2F%2Fblip%2Etv%2Fscripts%2Fflash%2Fshowplayer%2Eswf" quality="best"></embed></object><br />
<span class="tags">Tags: <a rel="tag" href="http://impl.emented.com/tag/teens/">teens</a></span></li>
</ul>
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