OpenID, Google and platforms. Three noteworthy posts from the past two weeks (Oct 20 - Nov 2 2008):
- Google announced last week that they will become an OpenID 2.0 compliant identity provider, letting other sites authenticate their users by a Google account. In a later post Google hinted that they are committed to working on becoming a relying party, thus allowing sign-in to Google using other OpenID providers. Possibly these moves by Google can help fight other proprietary authentication systems like Facebook Connect.
- Google Alerts, a useful service for brand tracking among other things, can now be delivered by RSS feeds. Though there is still the limitation that only the top 20 results of a Web search is tracked (and the top 10 results for news and blog search).
- Platforms are everywhere, but those without a monetization model, like the Facebook platform, are doomed, argues Alex Iskold:
The platforms of the future need to think about not just short-term marketing and buzz, but long-term sustainability and monetization. [...]
Having been burnt by Facebook, small and large companies alike will now think twice before investing in a presence on platforms.
On the other hand, who really needs platform vendor lock-in when the Web is the ultimate open platform?